Get a valuation
Contact us

Our Strategy & Values

Our Strategic Vision

At Link Property, our strategy focuses on delivering reliable, sustainable housing solutions that create positive outcomes for all stakeholders – from landlords and investors seeking financial stability to vulnerable individuals needing safe homes.

South England map

Our Strategic Pillars

  1. Sustainable Housing Solutions
    We develop environmentally responsible housing that aligns with long-term market trends and social responsibility through energy-efficient practices, green initiatives, and sustainable property management.
  2. Partnerships Built on Trust
    We collaborate with landlords, local authorities, the Ministry of Justice, the Ministry of Housing, Communities and Local Government (MHCLG), and other statutory bodies to address housing needs for vulnerable populations, ensure HHSRS compliance, provide move-on properties, and maintain transparent communication.
  3. Guaranteed Rent and Property Management
    Our Guaranteed Rent Scheme offers landlords consistent income regardless of occupancy, comprehensive property management, risk mitigation, and the opportunity to contribute to social housing while maintaining financial security.
  4. Investment with Purpose
    We provide investors access to government-backed opportunities with stable returns, property sourcing that delivers capital appreciation, ESG-aligned investments, and the chance to make social impact while securing financial growth.

Our Core Values

Integrity

We operate with complete transparency in all dealings. Our ethical business practices build trust with partners, authorities, and residents alike.

Compassion

Behind every housing need is a human story. Our approach is built on empathy for those we serve, from landlords facing uncertainty to individuals experiencing housing vulnerability.

Quality

We maintain the highest standards in all aspects of our work, ensuring our properties are safe, comfortable, and conducive to wellbeing.

Inclusivity

We create environments where everyone feels welcome. Our properties and services accommodate different needs and circumstances, ensuring equal access to secure housing.

Partnership

Through collaboration with landlords, authorities, and community organizations, we create housing solutions more effective than any single entity could achieve alone.

Innovation

We continually seek better ways to address housing challenges through innovative processes, property management, and support services.

Environmental Responsibility

From energy-efficient improvements to waste reduction strategies, we promote sustainable practices across our operations.

property investment strategy

Social Impact

We measure success not just financially, but in lives improved, communities strengthened, and opportunities created through our housing solutions.

These values guide our daily operations and long-term planning. From tenant interactions to investment decisions, our values are embedded in every aspect of Link Property, helping us create housing solutions that contribute to a more equitable, sustainable future for all.

Don’t just take our word for it…

"
“I’ve had a great experience working with Laura’s team to manage my rental property so far. Their team is professional, responsive, and ensures everything runs smoothly. From timely communication from our first interaction to efficient handling of my concerns and maintenance issues. Laura made the process stress-free. I highly recommend their services to anyone looking for reliable property management. Long may this partnership live 🙏🏽”

Sarah Osinowo

Google Review

"
“Laura at Link property has been absolutely fantastic helping us from first viewing the property we were interested in renting through to us moving in. She is always at the end of the phone or an email if we need to ask questions or needed help with anything. It has been such a quick and straight forward process and being able to sign paperwork electronically was so much easier than having to keep going into the office. Thank you so much Laura as you made the move a lot less stressful and we feel very happy and settled in our new home already. Highly recommend Link Property.”

Claire Russell

Google Review

"
“I cannot rate this company enough. Although I did not rent through them in the normal way, i was placed in temporary accommodation in chatham by my local council, I have never been in that situation before and always private rented but when my children’s dad died I could no longer afford my rent in thanet and became homeless. I was so ashamed and embarrassed and even considered suicide at one point. But the people I have dealt with at link property over the past 18months have been brilliant and havnt judged me once. Thank you link property for all your support 🙏”

Sophie

Google Review

Speak to one of our Property Experts

Get a valuation
Contact us