Why Investors Are Flocking to Kent and Southeast England

Ross McColl
7 min read
May 30, 2024
Updated: May 30, 2024

Southeast England, particularly the county of Kent, has become a magnet for property investors in recent years. The region's robust economic growth, strategic location, and high quality of life have made it an attractive destination for those looking to maximise their returns on investment. This article delves into the reasons behind this investment boom, the benefits of investing in Kent, and why partnering with a property management company is crucial for achieving massive growth.

The Allure of Southeast England and Kent

Strategic Location

One of the most compelling reasons investors are drawn to Southeast England, and Kent in particular, is its strategic location. Kent, often referred to as the "Garden of England," is located just a short distance from London, making it an ideal location for commuters. The high-speed rail link from Ashford to London St Pancras takes under 40 minutes, providing quick and easy access to the capital's job market and amenities. Additionally, Kent's proximity to Europe, with its ports and the Channel Tunnel, facilitates international trade and travel.

Economic Growth and Development

Kent has seen significant economic growth over the past decade. The region boasts a diverse economy, with strengths in sectors such as logistics, manufacturing, agriculture, and tourism. Major infrastructure projects, such as the expansion of the Port of Dover and the development of the Thames Gateway, have further spurred economic activity. The county is also home to several business parks and innovation centres, attracting a wide range of businesses and creating numerous job opportunities.

High Quality of Life

Kent offers a high quality of life, making it an appealing place to live and work. The region is renowned for its picturesque countryside, historic towns, and beautiful coastline. Residents enjoy excellent schools, healthcare facilities, and a wide range of recreational activities. This combination of urban convenience and rural charm attracts a diverse population, from young professionals to families and retirees, ensuring a steady demand for rental properties.

Benefits of Investing in Kent

Strong Rental Market

The demand for rental properties in Kent is consistently high, driven by its growing population and the influx of people moving from London in search of more affordable housing. The rental yields in Kent are competitive, often outperforming those in London due to the lower property prices and high demand areas such as Canterbury, Maidstone, and Ashford are particularly popular, offering a mix of urban and suburban living.

Capital Appreciation

Property prices in Kent have seen substantial growth over the past few years, with further appreciation expected. The ongoing development projects and infrastructure improvements are likely to boost property values even more. Investing in Kent offers the potential for significant capital gains, making it an attractive option for long-term investors.

Diverse Property Market

Kent's property market is diverse, offering a range of investment opportunities. Whether you're interested in residential properties, commercial real estate, or buy-to-let investments, Kent has something to offer. The region's variety of property types and price points allows investors to build a balanced and resilient portfolio.

The Importance of Partnering with a Property Management Company

Expertise and Local Knowledge

Property management companies bring invaluable expertise and local knowledge to the table. They are well-versed in the nuances of the local property market, including rental rates, tenant preferences, and legal requirements. This knowledge helps investors make informed decisions and maximise their returns.

Efficient Property Maintenance

Maintaining a property can be time-consuming and costly, especially for investors with multiple properties or those who live far from their investments. Property management companies handle all aspects of property maintenance, from routine inspections to emergency repairs. Their network of trusted contractors ensures that maintenance tasks are completed promptly and to a high standard, preserving the property's value and keeping tenants satisfied.

Imagine waking up to a call about a burst pipe in the middle of the night. Instead of frantically searching for an available plumber, your property management company would handle everything. They’d coordinate the repair, ensuring it’s done swiftly and correctly, while you continue to enjoy your peaceful slumber.

Legal Compliance

Navigating the complex landscape of property laws and regulations can be daunting. Property management companies ensure that your properties comply with all local and national regulations, reducing the risk of legal issues. They stay up to date with changes in legislation and can advise you on necessary actions to remain compliant.

For instance, did you know that there are specific regulations about the installation and maintenance of smoke alarms and carbon monoxide detectors? A property management company does. They’ll ensure that your property is always up to code, saving you from potential fines and legal battles.

Financial Management

Keeping track of rental income, expenses, and taxes can be challenging. Property management companies provide detailed financial reporting, helping you manage your finances effectively. They handle rent collection, disburse payments to contractors, and manage operational expenses, ensuring your accounts are in order. This financial oversight allows you to focus on growing your investment portfolio.

These companies also assist with budgeting and forecasting, helping you plan for future expenses and investments. Their expertise ensures you maximise your profits and minimise unnecessary costs.

For example, a property management company might identify areas where you can save money, such as switching to a more cost-effective maintenance contractor or implementing energy-efficient upgrades. They’ll also ensure that you’re not overcharged for services, using their industry connections to get the best rates.

Marketing and Vacancy Management

A vacant property is a drain on your resources. Property management companies are adept at marketing properties to attract quality tenants quickly. They use professional photography, virtual tours, and comprehensive advertising strategies to showcase your property in the best light.

They also handle the entire leasing process, from conducting viewings to negotiating lease terms and securing tenants. Their goal is to minimise vacancy periods and ensure your property was occupied and you will be receiving monthly income fixed using guaranteed rent.

Imagine trying to find a new tenant yourself, balancing advertising, showing the property, and screening applicants. A property management company takes this burden off your shoulders, leveraging their expertise to fill vacancies swiftly and efficiently.

Peace of Mind

Ultimately, the biggest benefit of using a property management company is the peace of mind it provides. Knowing that professionals are handling the day-to-day operations of your rental property allows you to focus on other aspects of your life or business. You can rest easy knowing that your investment is in good hands and that any issues will be addressed promptly and professionally.

A Hassle-Free Landlord Experience with Link Property

At Link Property, our Guaranteed Rent Scheme offers landlords a hassle-free service that maximises your investment while minimising the day-to-day challenges of managing properties and tenants. Our property management team handles all aspects of your property, from maintenance and tenant communication to compliance advice. We guarantee that your rent will be paid on the same day each month, regardless of tenant payment status. To learn more about our services, visit us at Link Property or contact our dedicated team.


Partnering with a property management company offers numerous benefits for landlords. From regular inspections and efficient maintenance to legal compliance and time savings, property managers take the stress out of managing rental properties. By entrusting your properties to professionals, you can focus on growing your investment portfolio and enjoy the financial rewards of being a landlord without the associated headaches.

Southeast England, and Kent in particular, offers a wealth of opportunities for property investors. The region's strategic location, robust economic growth, and high quality of life make it an attractive destination for those looking to maximise their returns. Investing in Kent provides strong rental yields, potential for capital appreciation, and a diverse property market.

If you're considering investing in Southeast England, make Kent your destination and partner with Link Property for a seamless and stress-free property management experience. Contact us today to discover how we can help you achieve your property investment goals and unlock the full potential of your investments.